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  • Natural & Renewable

    Merino wool is a natural fibre that grows year after year, making it a naturally renewable material.

  • WoolBiodegradablebyNatureIcon

    Biodegradable by Nature

    As a natural fibre, Merino wool can break down under suitable conditions and return valuable nutrients to the soil.

  • Naturally Reusable & Recyclable

    Merino wool is one of the world’s most reused and recycled apparel fibres, with the potential to be given a second life through reuse and recycling.

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Discover Australian Wool Essentials

WooliWooli Australian Made Merino wool scarf styled for everyday wear

Your Everyday Winter Essential

Australian Made 100% Merino Wool Scarves

Made from 100% Australian Merino wool, WooliWooli scarves offer natural softness, warmth and breathability in a lightweight, versatile design.

Made in Australia and crafted with care, our Merino wool scarves are easy to wear across changing seasons, whether for everyday styling, travel or thoughtful gifting.

Shop Merino Wool Scarves
WooliWooli wool flats styled for everyday wear

what makes them different

Wool Flats for Everyday Comfort

Soft, breathable, and naturally comfortable, WooliWooli wool flats are designed for easy everyday wear.

The Adelaide Series brings the comfort of wool together with the convenience of machine washing.

Find your perfect fit

Enjoy free exchanges until you find the right fit.

Shop Wool Flats
  • Woman wearing a WooliWooli wool scarf
  • Woman wearing an Australian Made Merino wool scarf outdoors
  • Woman wearing an Australian Made Merino wool scarf outdoors

What Customers Say About Our Australian Wool Products

Your Questions, Answered

Are WooliWooli Merino Wool Scarves Made in Australia?

Yes. All WooliWooli scarves are made in Australia.

Most scarves are made from 100% Australian Merino wool, while a small number are made from a blend of 90% Merino wool and 10% Alpaca.

Please check individual product pages for specific material details.

How do I care for my wool products?

Proper care helps extend the life of your wool products. We recommend airing your wool items regularly and washing only when needed. Always follow the care instructions to keep your 100% wool products soft and in great condition.

How long will my wool products last?

High-quality wool products can last for many years with proper care. 100% wool is a durable natural fibre known for its softness, strength, and long-lasting quality.

How often should I wash my 100% wool products?

Wool does not need frequent washing. Wool scarves can often be aired between wears and washed only when needed, while other wool products may require different care depending on use. Always follow the care instructions for the individual product.

Is 100% wool itchy?

The feel of wool can vary depending on the type and fineness of the fibres. Fine wool fibres, including Merino wool, generally feel softer against the skin than coarser traditional wool fibres. Comfort can also vary between products and from person to person.

Will my wool products pill over time?

Yes, some light pilling is normal for wool products. It happens when small fibres rub together during use. You can easily remove pills with a wool comb or fabric shaver. With proper care, your wool products will stay soft and look great for longer. For more tips, please read our guide.

  • Free Shipping

    Free Australia shipping on orders over AU$150 | Over AU$200 internationally

    Shipping Information 
  • Free Exchanges & Easy Returns

    Free exchanges on Wool Flats until you find the right fit!

    For all other WooliWooli products, our standard return and exchange policy applies.

    Returns & Exchanges 
  • Click & Collect

    Order online and enjoy free pickup from our Adelaide store.

    Click & Collect Information 
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